The fashion trend in the 50’s London is revolving around tailor Reynolds Woodcock and his sister, Cyril. The Woodcock House is known for dressing up the royal family and wealthy heirs of society. Work is all about this declared celibate. During a walk in a rural area, Reynolds meets a young man named Alma. They fall in love with each other at first glance, Alma will become his favorite mannequin, his muse and mistress. This new presence overcomes its calculated existence, jeopardizing its precious routine.